Typically, the term “market” makes reference to where buyers & sellers meet for exchange of goods & services. Market is the very common term, known to all, but depending after the quantity of goods handled, there are low cost market & retail marketplaces. search engine optimization
In the modern strategy sense the word “market” has a broader meaning. That refers to the models / collection of real or potential buyers of a products & services.
There are various kinds of the marketing, but there are two main portion, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.
01) CLASSIC MARKETING
Traditional marketing recognizes any type of offers, advertising or publicity, which are generally employed by the companies/ business entities for a longer period, & that has a proven success rate.
In old times, marketing was described as the flow of goods & services from producers to consumers. This kind of is a product focused meaning of marketing. The producer concentrate only on the products that what they can produce as well as manufacture, & need of consumers are certainly not taken into the consideration.
Techniques of traditional techniques include print advertising campaign, such as newsletters, advertisements, newspapers ads. Other styles are television set, commercials, radio -broadcasting advertising about the item or service of any business.
WANT OF DIGITAL PROMOTING
As the technology is improving in now-a-days, that requirements the change in everything. The digital marketing is part of the computerisation. Discussing for approximately 20 years back, there was no computers, no mobile telephones & of course, no internet connection. But since the technology grows, as time passes mobiles phones & pcs are introduced into the life of human being. After even more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes those sites, social media networks, e-mail are the common. The digital marketing is just like traditional one but utilizing the digital devices & i . t. It is Faster, reliable & easy to find medium & therefore accepted worldwide.
02) DIGITAL ADVERTISING
Digital marketing is a broad term that pertains the marketing through the web medium like search search engines, websites, social media systems & emails. Digital marketing is sometimes also called the internet or internet marketing.
Digital (latest) marketing strategy range from the SEO (search engine optimization), SEM (Search engine marketing), content marketing, marketing campaign marketing, e-commerce marketing & social media.
There are various reason for the development of digital marketing.
1) Digital marketing techniques are more affordable than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better earnings.
5) Digital media help the interaction with potential customers.
However, there are several factors that affect the process of firm’s ability to develop & maintain the successful transaction & interactions with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are incredibly frequent. Second being the dynamic field that keep on change in line with the demand.